Article by Anubhav Srivastava I want you to try a little game. The original version of this game involves a dice, but I came up with a variation that involves something you can find anywhere – A coin. You can either do it yourself or turn it into a competition involving your sales team What…
By Anubhav Srivastava Most businesses are only able raise their prices in increments. In a world where most businesses compete purely on price and go for the high volume low price approach, raising prices is something that they are only able to do when the entire industry raises their price. While the high volume…
By Anubhav Srivastava Before we get into how to deal with this question. There are three keys to remember. The first thing to remember is to agree with the customer as much as possible. They say the Customer is always right. We all know that is not true. However, we need to agree with…
By Anubhav Srivastava Except for the largest of businesses with massive capital and resources, competing purely on price is sure way to eventual failure. You walk on such razor thin margins, that even the slightest of variations could make your business unprofitable overnight. Suppose you charge Rs. 5000 for your service, a…
By Anubhav Srivastava Let me tell you a true story. A wealthy gentleman once walked into a Car Store, wanting to purchase a high end sports car. When he walked into the store, he went to the sales guy and told him that he wanted to purchase the car. The salesman who became quite…