By Anubhav Srivastava Most businesses are only able raise their prices in increments. In a world where most businesses compete purely on price and go for the high volume low price approach, raising prices is something that they are only able to do when the entire industry raises their …
By Anubhav Srivastava Before we get into how to deal with this question. There are three keys to remember. The first thing to remember is to agree with the customer as much as possible. They say the Customer is always right. We all know that is not true. However, …
By Anubhav Srivastava Except for the largest of businesses with massive capital and resources, competing purely on price is sure way to eventual failure. You walk on such razor thin margins, that even the slightest of variations could make your business unprofitable overnight. Suppose you charge Rs. …
By Anubhav Srivastava Let me tell you a true story. A wealthy gentleman once walked into a Car Store, wanting to purchase a high end sports car. When he walked into the store, he went to the sales guy and told him that he wanted to purchase the car. …
By Anubhav Srivastava If you stop the habit I am going to be mentioning, as much as it is possible, it will skyrocket your productivity and your business’s productivity tremendously. That habit is multitasking. Most people think that by doing multi-tasking they are being productive on more than one …
By Anubhav Srivastava Conventional sales wisdom says that everyone is not your customer. That’s true! Just because there are thousands of types of fish in the sea, it doesn’t mean all of them are edible! But conventional sales wisdom also says the following – you should sell to someone …
By Anubhav Srivastava How many of you are into sales? If you are a business owner or have a sales job, you will probably raise your hand. If you are not an owner but an executive, you may raise your hand. If you do not belong to …
By Anubhav Srivastava Many of us have big goals and most of us work hard to achieve them and yet many times we do not hit those goals despite working very hard. There are various reasons why we may not achieve our goals despite working very hard, but perhaps …
By Anubhav Srivastava One of the biggest myths in time management is that time is money. Time is not money at all. Let me ask you a question. If you lose money, can you make it back? Of course you can! It maybe easy or extremely hard depending on your …
Sanjeev Bhatt is the owner of the India-based multinational company Radico which is an organic hair colour brand in 44 + countries across the globe performing very well with high customer satisfaction. His company Radico entered the Indian market also recently two years back and is expanding fast with growth …