Coronavirus Crisis – Is 2020 The Year To Forget About ALL Business Goals?
There has recently been a quote being circulated around which says something like “2020 is the year to survive, don’t even talk about profits and losses. Don’t talk about your dreams and plans. Just make sure you stay alive! “ It has been attributed to business magnates such as Ratan Tata and Jack Ma. Mr. Tata has already said it’s fake while it is still unconfirmed whether Jack Ma really said it. Regardless, people continue to believe in this.
Here is why I feel believing in quotes like these does nothing useful and just makes you overly fearful and motivates you to be mediocre even if a Business Magnate REALLY said this!
First of all, how do you know that the crisis will end in 2020? It may end in 2020 or it may go on a lot longer. We have no idea for now.
Thirdly, EVERY year is the last year for millions of people on this planet. Something unfortunate can happen to anyone even tomorrow.. But it does not mean you stop living or trying. You take precautions but you don’t stop moving forward.
What are the precautions you can take during the COVID crisis for your health? It is to simply follow what the doctors say and abide by the prescribed norms. That can be social distancing or using masks or sanitizing or quarantining yourself and abiding by the regulations of the government
But never have the doctors or the government said that you should abandon all dreams and goals in order to avoid getting COVID 19. Never have they said that you should get complacent. Never have they said said that watching Netflix all day or spending time on social media 24/7 is going to help you survive.
Continuing to work from home or in a limited capacity maybe easier for people who happen to be in industries where their product/service can be delivered online but it does not mean people from other industries should not do anything.
This crisis is not the time to get complacent or paralyzed by fear. This is the time to do what is in your control. Remember the hare and the tortoise race story where the hare who was fast lost the race to the tortoise because he decided to take a nap? A lot of hares right now are not doing anything at all or have given up psychologically or are struggling because of burning through their cash or having flawed business models. Now is the time for you to surpass them by doing what they won’t do! Don’t waste this golden opportunity! This may truly be a once in a lifetime chance!