Many businesses cut training, marketing and hiring expenditures during a recession, because they were told that a recession meant their sales would be low. Because they lowered these crucial expenditures, sales were lower anyway and soon they went out of business.

Another business did their due research and actually increased spending many fold in crucial areas. They only cut back on spending that had zero impact on revenue. They had saved up cash for such crisis. Using the same they hired talented staff laid off from other companies, trained them to increase their leadership/productivity/selling skills and increased their marketing. Because they took massive action and maintained consistent market visibility when others were cutting their losses, their sales were not hit as hard compared to everyone else. Eventually when the recession was over, this business had the maximum market visibility, thus experiencing exponential growth and left others far behind.

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