Top CEOs Embrace This Ancient Philosophy for Success!

In a modern world that constantly blurs the lines between need and greed, the thinkings of the ancient Greek Philosopher, Epicurus offer a refreshing perspective, particularly relevant to today’s business leaders and entrepreneurs.

His approach to understanding and categorizing desires can be a game-changer in decision-making, resource allocation, and personal fulfillment. Let’s delve deep into this lesson and explore how it can be applied in the modern corporate environment, transforming it into a comprehensive guide.

Epicurus: A Brief introduction Epicurus, a philosopher in ancient Greece, wasn’t just a thinker; he was a radical innovator in the realm of human happiness. His philosophy hinged on the belief that the key to happiness was the pursuit of pleasure. This might sound hedonistic at first, but Epicurus’ understanding of pleasure was more in line of “peace”, it was defined as absence of pain and turmoil. It was less about indulgent excesses and more about achieving a state of contentment through the intelligent management of desires.

Understanding Desires in the Business Context In the context of business, desires manifest as goals, aspirations, and objectives. Epicurus’ categorization of desires into three types – natural and necessary, natural but not necessary, and neither natural nor necessary – provides a robust framework for modern executives to evaluate their strategic priorities.

  1. Natural and Necessary Desires: The Business Essentials Just as food and shelter are essential for survival, certain goals are vital for a business’s existence and growth. These include maintaining a healthy cash flow, ensuring employee well-being, and complying with legal and ethical standards. For example, investing in a robust cybersecurity system in today’s digital age is a natural and necessary desire for any business that aims to protect its data and that of its customers.
  2. Natural but Not Necessary Desires: The Value-Adds These are the desires that, while not essential for survival, can significantly enhance the quality and efficiency of a business. Examples include brand-building activities, or adopting advanced technologies. These actions are akin to buying a comfortable bed – not essential for survival but definitely beneficial for a good night’s sleep. For instance, a business might invest in an advanced CRM system – not essential but definitely beneficial for customer relationship management.
  3. Neither Natural Nor Necessary Desires: The Extravagances This category includes desires that are neither essential nor particularly beneficial in the long term, often driven by vanity or external pressures. In business, this could manifest as pursuing aggressive acquisitions without clear synergies, investing in flashy office spaces that far exceed functional needs, or chasing market trends without a strategic plan. These are the business equivalents of buying a luxury yacht – impressive but not necessarily a wise investment.

Applying the Epicurean Framework: A Practical Guide

  1. Strategic Planning and Goal Setting The first step is to evaluate your business goals through the Epicurean lens. Separate your goals into the three categories. This exercise can be enlightening – what you previously considered essential might fall into the ‘not necessary’ or even the ‘extravagant’ category. This reevaluation can lead to more focused and effective strategic planning.
  2. Resource Allocation and Investment Decisions Once the goals are categorized, it becomes easier to allocate resources. Natural and necessary goals should receive the lion’s share of resources, while the other two categories should be approached with caution. This doesn’t mean completely ignoring the ‘not necessary’ goals; rather, it involves investing in them with a clear understanding of their potential return on investment.
  3. Managing Personal Desires as a Leader Epicurean wisdom isn’t just for organizational decision-making; it’s equally relevant to personal leadership styles. Reflect on your personal motivations – are they driven by a desire to genuinely improve and grow, or by the pursuit of power, prestige, or wealth? Leaders driven by natural and necessary desires tend to build more sustainable and ethical businesses.
  4. Cultivating a Company Culture Around Sustainable Desires Instill this framework within your organization’s culture. Encourage teams to evaluate projects and initiatives through this lens. This leads to a more thoughtful, deliberate approach to business decisions, as opposed to impulsive or trend-driven actions.
  5. Balancing Short-term Pressures with Long-term Vision In the fast-paced business world, there’s often pressure to pursue short-term gains. The Epicurean approach encourages a long-term perspective, focusing on sustainable growth and well-being over fleeting success.

Conclusion: Epicureanism for Contemporary Business Success Epicurus’ framework for understanding desires is a powerful tool in the arsenal of any modern business leader. By distinguishing between essential, beneficial, and superfluous desires, leaders can make more informed decisions, allocate resources wisely, and cultivate a business culture that prioritizes sustainable growth and ethical practices. In essence, applying Epicurean wisdom in business is about pursuing success mindfully and ethically, ensuring not just the prosperity of the company but also the well-being of its people and society at large. In a world increasingly driven by conspicuous consumption and relentless competition, Epicureanism stands out as a beacon of balance, rationality, and enduring contentment.




By Anubhav Srivastava, Author of the book, Unlearn: A Practical Guide To Business & Life. The book that will show you why almost everything you were taught by the society about “success” was WRONG.  Download a COMPLETELY FREE Digital Copy by going to , don’t worry you don’t need to pay anything. Just enter $0 as the fair price, click on “I want this” and you are done! You can even send it to Kindle! Watch the Book motion poster below.

Hello, my name is Anubhav Srivastava,  and I am a Business Consultant and Keynote Speaker for over a decade having provided services for almost hundred companies across a range of industries. If you are a business leader, you may be interested in improving the overall performance (and consequently PROFITS) of your organization.

If so, I can help bring change in your organization through COMPREHENSIVE LONG TERM Online Training Programs conducted live via Video Conferencing, for your various teams, in the crucial areas of having a Highly Effective Mindset, Sales and Negotiation, Teamwork and Productivity, Leadership and Innovation, Confidence and Communication and finally a completely novel and  unconventional program on UNLEARNING, based on my book: Unlearn: A Practical Guide to Business & Life. 

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